Nowadays, a unique and compelling website is no longer an alternative option. If you have a poor website, you will lose customers and potential revenue online. Unfortunately, this is still happening today despite the growing relevance of online marketing. Many small businesses elect to design and develop their own website using web development tools in hopes of saving money. As it turns out, skimping on your Ready Set SEO web development Adelaide is the worst thing that you could do for your business. That’s why we’re showing you five common web development mistakes that small businesses are making to hopefully inform you and make sure you don’t do the same thing.
There’s Too Much Going on
Today’s web design features simplicity and minimalism. Anything that adds clutter is an automatic red flag that you should avoid. Anything from stock images, unnecessary media, or large fonts, or even videos can contribute to bad web design and development. However, since you’re doing it by yourself, there’s a high chance that you don’t know any of these things. You’re probably adding random colours and other features thinking that your audience is going to like it because you do. Well, keep in mind that your target audience is looking for something; and you won’t know what it is if you don’t do your research. So, make sure your clear out the clutter, get educated with what your target audience is looking for, and make your web design as simple and understandable as possible.
Too Little Going on
Too much or too little is never a good thing. Just because we said, minimalism is the latest trend doesn’t mean you shouldn’t take it too seriously. When we say minimalism, we’re talking about the design of your website. While we do appreciate a clean and professional-looking website, a Ready Set SEO web development Adelaide and design that’s next to nothing on them are also on the other end of the spectrum. Keep in mind that people going to your website are looking for useful information. Make sure it’s worth their time by adding relevant details about your business without going overboard.
A Terrible CTA
Your CTA, or call to action is the gateway towards your business. It commands your site visitors to do something. Learn more about our company! Click here! Subscribe now! Get a free quote! Your CTA needs to tell your site visitors what they need to do. There should be more than enough information that will give them a reason to click your CTA. However, despite the relevant content that you’ve shown, they will still be hesitant to click if you have a bad CTA. It can either be annoying or look’s strange. Either way, make sure you CTA is concise and tells customers exactly what they need to do. At the same time, keep your form-filling to a minimum for an overall better Ready Set SEO web development Adelaide and design.