Facebook is unstoppable. The social media giant is continuously growing at a pace that no other brand or platform can equal or surpass. Even if it advertises itself as a social networking site, there’s no denying the impact it has as an effective and proven marketing hub. In other words, if you’re into selling your products or services online, then you must have Facebook as your primary marketing tool.
The fact that the site has over 40 million small business pages means that there’s no sense in you skipping it. If you undermine its importance, you could very well let your competitors stay ahead of you when it comes to reaching out as well as communicating with prospective customers. With around two billion active users, Facebook is arguably the biggest marketplace out there.
You wouldn’t call it the #1 Facebook Marketing for nothing. When it comes to advertising your products or services online, no other website or social networking platform can defeat it. The truth is that most of your clients or customers are likely to find you over at Facebook than your business website.
One of the things that make Facebook the leader in internet marketing is that it recently has given priority to mobile accessibility. The people who run the site realised that a high percentage of accounts are being accessed through mobile devices. It also means that the same people who use their smartphones and tablets to access Facebook are most likely going to shop online using the same device.
Your business must have an official Facebook page. It is a necessity and not merely an option. There is no better social platform out there when it comes to security, user-friendly features, and evolution. When it comes to business, the effort put by the website to introduce new features consistently means there are new opportunities for business owners to take advantage.
You must choose #1 Facebook Marketing because of its online marketing toolbox that is highly customisable to fit your needs. Some of the highlights of Facebook Pages intended for business include that of review capture, community, and the Services and Shop sections.
Another remarkable feature within the social networking platform that small businesses can use is that of Facebook Groups. It’s a feature that offers a convenient gathering place for individuals who share the same interest. It is a critical tool for businesses because there has been a trend of creating “For Sale” groups these days wherein the members of a local community will exchange goods and services.
The bottom line is that for your small business to succeed online, you’ve got to find a strategy or means to level the playing field with the more established competitors. Platforms like Facebook give you the chance to compete and keep up.